REVEALEDTHE SELLING SECRETS BEHIND $7.2 BILLION IN REVENUE...
"How Everyday Sales Professionals Are Going From Being Ghosted, Chasing Prospects And Discounting Proposals To Closing Up To 70% Of Their Deals At Full Price In Just 30 Days Using Invisible Influence
...This Simple Playbook Contains 61 ‘Deficit Effect' Questions That Get People To Tell The Truth, Reply Fast And Actually Sign At The Price Quoted, With Zero Pressure Or Old School Manipulation"
Used by 10,000+ sales professionals worldwide
What Is The Invisible Influence Playbook?
What Is The Invisible
Influence Playbook?
The Invisible Influence Playbook is a counterintuitive approach to predictably closing more deals in any industry, without chasing, discounting or getting ghosted the moment you send a proposal.
We achieve this by asking 'Deficit Effect' questions based on the behavioral science of how people make buying decisions.
There are 61 to choose from across 7 categories, from finding the real decision maker to knowing their budget before making your offer.
These are the same questions we give our Fortune 500 clients, who have collectively generated over$7.2 billion in sales using them, as they allow you to uncover the real problem your prospect has.
And because the questions make them feel understood instead of pitched at, not only do they sell themselves on you as the solution, but they also stop disappearing after the call and start replying to your follow ups.
This is the Invisible Influence Playbook.
Now Available For Instant Digital Download
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Laurie Perduyn
Branch Manager
"I won this deal. $1.6 million. Not chump change. Thank you so much for the help on all of this."
Verified Customer
Trusted By Industry Leaders Worldwide
The Same Questions Fortune 500 Teams Use To Close Up To 70%
Recognised as a Top Sales Training Company in 2025 by Selling Power Magazine, alongside the biggest names in the industry.
Trusted By Industry Leaders Worldwide
The Same Questions Fortune 500 Teams Use To Close Up To 70%
Recognised as a Top Sales Training Company in 2025 by Selling Power Magazine, alongside the biggest names in the industry.
Excellent Based On Over 10,000+ Salespeople
Here's What A Few Of Our Clients Have To Say About Using This Playbook
THE INVISIBLE INFLUENCE PLAYBOOK IS A SHORTCUT
Before we created The Invisible Influence Playbook - we were using scripts and other methods to close our deals, and eventually those methods stopped working because modern buyers have become more skeptical than ever.
So we decided to find a better way.
After testing thousands of questions with over 10,000 sales professionals in multiple industries, we were able to condense them down to the 61 that generated$7.2 billion in closed revenue, all into a single playbook.
The Invisible Influence Playbook allows you to close more of your deals by asking highly calibrated questions rooted in behavioral science that align with how buyers naturally make decisions instead of against them...
...while at the same time building trust so deep that skepticism and unspoken resistance is completely removed, and deals often end up closing themselves.
See below to learn how it works in detail, but here's a snapshot:
The Old Way
Traditional Sales Training
You pressure the prospect
Pressure
Follow Old Generic Sales Scripts
Pressure
Interrogate With Pain Questions They've Heard A Thousand Times
Pressure
Push Past Objections With Pressure
Pressure
Force The Decision With Fake Scarcity & Manipulation Tactics
Pressure
Prospect Feels Sold To And Closes Down Unconsciously
Lost Deals. Stressed. Unpredictable Revenue.
Follow Up. Get Ghosted. Repeat.
The New Way
Invisible Influence Playbook
Prospect sells themselves
The Deficit Effect
Select & Ask Question From Playbook
The Deficit Effect
Prospect Opens Up & Uncovers Their Own Problems And Needs
The Deficit Effect
Trust Is Built Naturally, Unspoken Resistance Disappears
Prospect Sells Themselves & You Close Up To 70% Of Your Deals With Zero Pressure
HERE'SWHAT THIS MEANS FOR YOU...
Every business is built on one thing and one thing only, its ability to generate revenue...
...And revenue is largely based on the ability of the salesperson to earn trust with complete strangers.
Earning trust is also the #1 challenge in today's market, where buyers are more skeptical than ever...
...That's why we developed The Invisible Influence Playbook, to give you the exact questions that allow you to build a level of trust most people never reach on a sales call...
...And in turn, turn skeptical prospects into closed deals.
How many deals you close is up to you.
...Here are a few of our clients and their stories of what they've been able to accomplish with the help of The Invisible Influence Playbook:
HERE'S A FEW OF OUR CASE STUDIES USING THE INVISIBLE INFLUENCE PLAYBOOK...
HERE'S EVERYTHING INCLUDED
Inside, you'll get access to the exact questions that we've used with our clients to close $7.2 billion in salesacross every major industry, saving you years of trial and error.
INVISIBLE INFLUENCE PLAYBOOK
(Digital Interactive Book)
61 questions. 7 categories. All focused on one thing: helping you predictably close more deals by getting prospects to tell you the truth instead of vanishing after the proposal.
DIGITAL EBOOK
Price $19.00
DIGITAL EBOOK | PRICE: $19.00
6 Bonuses INCLUDED TODAY
OBJECTIONS HANDBOOK
(Word For Word Swipe File)
Never get caught off guard by “I need to think it over” again. A list of the 27 most common objections and what to say to each one. Just open it, choose the objection and read the response on the page.
INSTANT ACCESS | Price $37 | FREE
INSTANT ACCESS
Price $37
FREE
FREE
DISC COMMUNICATION CARDS
(Digital PDF Download)
Every personality receives information in its own way. These cards give you the exact words to use for each personality type, from the CEO to the finance team, and the ones you must avoid.
INSTANT ACCESS | Price $37 | FREE
INSTANT ACCESS
Price $27
FREE
9 STEP FOLLOW UP SEQUENCE
(Fill In The Blank Templates)
Steal the exact follow up emails and texts we use after every sales call to keep prospects responding and proposals from disappearing into silence. The same sequence we give our Fortune 500 clients.
INSTANT ACCESS | Price $37 | FREE
INSTANT ACCESS
Price $97
FREE
PRE-CALL INTEL GATHERING
(Downloadable Checklist)
Follow this 7-point checklist that shows you how to research prospects before a call, plus the 4 questions to open with, so they tell you their buying criteria and objections before you've even started selling.
INSTANT ACCESS
Price $37
FREE
INSTANT ACCESS | Price $37 | FREE
CLOSERS COMMUNITY
(Private Facebook Group)
Selling gets lonely when deals keep falling apart and nobody around you understands. Get around successful salespeople and business owners on the same path. Inside you’ll get help, support and weekly content all included.
INSTANT ACCESS | Price $37 | FREE
INSTANT ACCESS
Price $37
FREE
CLOSE MORE DEALS WORKSHOP
1 x Live Workshop Ticket
Your free seat at our latest live training on exactly what we're doing right now with our Fortune 500 clients, so you can take what's working at the highest level and use it on your very next call.
VIRTUAL TICKET
Price $197
FREE
INSTANT ACCESS | Price $37 | FREE
YOUR PRICE: ONLY $19.00
(LIST PRICE $97.00)
(YOU'RE SAVING $78.00)
Download The eBook and 6 Bonuses For Just $19.00!
NOW AVAILABLE FOR INSTANT DOWNLOAD
Delivered instantly. Start using in the next 2 minutes.
Small BusinessSales TeamsHome ServicesB2B ServicesAutomotive
Limited Time Special - Download The Digital Version For Only $19.00
The Only System You'll Ever Need To Make More Sales & Close More Deals
We've condensed 50 years of experience training over 10,000 sales professionals and everything behind helping our clients close $7.2 billion into one complete selling system so you can skip years of trial and error and start closing more of your deals from your very next sales call.
Here's Everything You're Getting With The Invisible Influence Playbook For Only $19.00
The Invisible Influence Playbook
61 questions. 7 categories. All focused on one thing: helping you close more deals more often.
Digital EbookPrice $19.00
Objections Handbook
Swipe File
A list of the 27 most common objections and what to say to each one. Just open this, choose the objection and read the response on the page.
Instant AccessPrice $37FREE
DISC Communication Cards
Printable Cards
A reference card for each buyer type giving you the exact words and phrases to use for each of them, and the ones to avoid.
Instant AccessPrice $27FREE
9 Step Follow Up Sequence
Fill-In Templates
Steal our exact follow up process (emails & texts) that we use in our own business to get high response rates and move deals forward without being pushy. This is the same sequence we also give our Fortune 500 clients.
Instant AccessPrice $97FREE
Pre-Call Intel Checklist
Downloadable Checklist
Follow this 7-point checklist to research any prospect before the call, then open with the 4 questions that get them telling you their buying criteria, their objections, and everything you need to move naturally into the close.
Instant AccessPrice $37FREE
Closers Community
Private Community
Join a private community of sales professionals using the playbook daily. Swap what's working, get your questions answered, and never feel stuck on a deal.
Instant AccessPrice $37FREE
Close More Deals Workshop
Live Workshop Ticket
A seat at our Close More Deals Workshop, where we teach the live deal-closing skills our Fortune 500 clients pay six figures for, ready to use on your next call.
Instant AccessPrice $197FREE
We've condensed 50 years of experience training over 10,000 sales professionals, and everything behind helping our clients close over $7.2 billion in revenue, into this one playbook so that you can learn from our mistakes, our wins, and benefit from all the time, effort, and money that has gone into the questions that made their way inside.
61 Questions
Can Be Used For Any Industry.
7 Categories
To Know What Each Question Is Used For.
1 Playbook
Just Open It Up & Select Your Question.
Close Up To 70% Of Your Deals
Stop Losing Deals On Price
Remove All Pressure From The Conversation
Get Prospects Selling Themselves On You
Find The Real Decision Maker Early
Close Up To 70% Of Your Deals
So your income or commission stops depending on luck, mood, or which prospect picked up that day.
Walk Into Every Call Knowing Exactly What To Ask
So you're never winging it, freezing up, or losing control of the conversation.
Find The Real Decision Maker Fast
So you stop sending proposals to people who can't sign.
Stop Chasing Prospects Who Were Never Going To Buy
Because the money questions show who has budget and who's wasting your time.
Stop Losing Deals On Price
So the prospect is sold on value before price ever comes up.
Never Hear "Let Me Think About It" Again
Because every hidden objection gets pulled out and settled while you're still in the room.
Bring Back Deals That Went Quiet
So the prospects sitting dead in your pipeline come back to the table and sign.
Become Someone Everyone Refers
Because prospects trust the person who understood them, and they buy again and send others.
Here's Everything Else You're Getting With Your Invisible Influence Playbook For Only $19.00
FREE BONUS #1
Objections Handbook
(Full Swipe File)
Word-for-word responses to the 27 most common objections, so you know exactly how to respond to each one. Just listen for the objection and choose your response.
INSTANT ACCESS| Price: $37FREE
FREE BONUS #2
DISC Assessment Cards
(Digital PDF Download)
The 4 personality types and the exact words to use with each one, so you can adapt how you communicate to build a deeper trust with prospects.
INSTANT ACCESS | Price: $27FREE
FREE BONUS #3
9 Step Follow Up Sequence
(Fill In Blank Email & Message Templates)
Steal our exact follow up process that we use to get high response rates in our own business, the same one we give our Fortune 500 clients.
INSTANT ACCESS | Price: $97FREE
FREE BONUS #4
Pre-Call Intel Checklist
(Downloadable Checklist)
This 7-point checklist shows you exactly what to research before any sales call, so you walk in already knowing what matters to your prospect.
INSTANT ACCESS | Price: $37FREE
FREE BONUS #5
Closers Community
(Private Facebook Group)
Get around other successful salespeople and business owners on the same path. Inside you'll get help, support and weekly content all included.
INSTANT ACCESS | Price: $37FREE
FREE BONUS #6
Close More Deals Workshop
(1 x Ticket To Attend Live Online )
A seat at our Close More Deals Workshop, where we teach the live deal-closing skills our Fortune 500 clients pay six figures for, ready to use on your next call.
INSTANT ACCESS | Price: $197FREE
Check Out the step-by-step video demo
of how 'the Deficit Effect' Works…
Check Out the video demo of What's Inside & How You Can Use These Questions In Any Industry…
Here's How We Helped 10,000+ Sales Professionals Close $7.2 Billion In Deals By Throwing Out The Old Sales Playbook And Writing A New One
This Is Something Completely New, Completely Different, And The Total Opposite Of Everything You've Been Taught About Selling -Read The Story Below To Discover The Deficit Effect...
START READING HERE
From: The desk of Tony Leone & Brian Parsley
Re: The most predictable way to close more deals (and why your future is going to depend on it)
Dear Future Playbook Owner,
We can do something most people can't...
We can sit down with a complete stranger who’s “just looking at options”, ask a handful of questions, and watch them talk themselves into the deal, often in a single conversation, with zero pressure and zero chasing...
...And we can do it over and over again, closing up to 70% of the deals we go after at full price, while most salespeople are stuck converting 2 out of every 10, waiting on proposals that never get answered...
And then...
We can hand those same questions to entire sales teams and watch their close rates jump within days, which is why Fortune 500 companies pay us six figures a year to train their people.
What's more...
These Questions Work For Any Salesperson, In Any Industry, At Any Experience Level...
...because, as we'll show you in just a minute, they're built on how the human brain makes buying decisions - turning the most skeptical prospects into closed deals.
And the best part?...
We've Handed These Questions To Complete Beginners And Watched Them Close Deals Just By Reading Them Off The Page...
Open
Ask
Close
Skeptical?
Perfect. You should be.
The sales training industry is full of empty promises and "magic scripts" that just don’t work anymore...
so let me prove This Is Different Right Now
But first read this disclaimer:
We have the benefit of 50+ years combined experience training sales professionals, business owners, and Fortune 500 sales teams who pay six figures a year to train them.
The average person who buys any sales information online gets little to no results.
We are using these references for example purposes only.
Your results will vary and depend on many factors including but not limited to your experience in sales, work ethic and overall attitude...
All purchases entail risk as well as consistent effort and action.
If you are not willing to accept that, please DO NOT GET THIS PLAYBOOK.
With that said...
Let me tell you why everything you've been taught about selling is completely backwards...
The Discovery That Changed Everything...
After decades of training sales teams at every level, from solo entrepreneurs all the way up to Fortune 500 organisations, we noticed something nobody in the industry was talking about...
The salespeople who were struggling were doing exactly what they'd been taught...
Sticking to the company script and trusting the process...
Preparing all the right discovery questions before every call...
Following up again and again, because “the fortune is in the follow up”...
Using rebuttals when an objection came up...
...But they were STILL losing deals.
Yet at the same time, the top 1% of closers were doing something completely different...
On the surface, their conversations looked ordinary... relaxed, even.
But underneath, something strange was happening.
At some point in every conversation, the prospect's guard would just drop...
They would start opening up about problems they'd never admitted to anyone...
...And by the end, THEY were the ones pushing the deal forward.
The salesperson barely pitched and the prospect did most of the selling for them.
They were literally selling themselves without even realizing it
So we studied recordings of thousands of these conversations, trying to work out what was actually going on.
...And when we finally found it, we understood why nobody had spotted it before...
It was almost invisible...
But it all came down to a handful of very specific questions, asked in the right way...
...Questions that sounded completely casual on the surface, but were doing something very deliberate underneath.
Which led us to the one question that changed everything:
Could We Extract These Questions & Give Them to any salesperson and get the same results?
Teaching The Deficit Effect To Our Students During Our Sales Summit Live
So we tested it.
We picked a handful of people from the companies we were training at the time...
Reps who were closing less than 10% of their deals.
...And we handed them the questions and told them to change nothing else...
"Just ask these questions at the moments marked on the page".
Shortly after that, we had emails and texts coming in like this...
And these were the ones under 10% close rates...
So talent had nothing to do with it.
Which left one more thing unanswered...
WHY do these certain questions work when everything else fails?
To find out, we went deep into the behavioral science... human decision-making, buying psychology, and the patterns behind thousands of closed deals across every industry.
And what we found explained everything.
The old methods like scripts, pressure and the pushy manipulation tactics, all work against how the human brain makes decisions.
Every 'Pressure pitch' triggers a defence mechanism in the buyer. The harder you push, the harder they pull away.
And another thing that seems obvious...
But your prospects have seen and heard it all before...
Everyone knows when you're reading a sales script...
Everyone knows your deadline isn't really a deadline...
Everyone knows the tonality and mirroring tricks...
Everyone knows "what would it take to earn your business today" is cringe...
Everyone knows that manipulation tactics kill the relationship...
And most important of all - everyone knows someone who's bought a sales guru's course that promised to turn them into a selling machine... and they're still stuck at the same close rate today.
...And that's the real problem...
Those courses are teaching the same old-school methods buyers stopped falling for years ago...
And every time someone uses one of those methods, it insults the prospect's intelligence.
Buyers aren't stupid. They know when someone's running a technique on them.
...Which is exactly why the salespeople still selling that way are watching their close rates fall every quarter, and why skepticism is at an all-time high.
Because the truth is simple...
People buy from people they trust.
So if you're showing up to a sales call saying the same things as everyone else, their guard goes up, and trust goes down before you've even asked a single question...
...Here's what decades of studying real buyers has taught us about trust...
Trust is a feeling, and it cannot be forced...
You have to earn it by having integrity and actually putting the prospects needs before your own...
Everyone knows that people buy emotionally and justify logically, so if the feeling isn't there, no amount of logic, features, or discounts will close the deal...
...And you can't pressure your way to a feeling.
The more you push, the more resistance you create, and the further trust falls.
Go too far and it's game over.
You'll never hear from that person again...
Which means trust MUST ALWAYS be earned before the transaction.
And once it's earned, you'll know it.
The prospect will lower their guard, open up and start telling you things they've never told anyone...
I've had people tell me things they don't even tell their spouse when I ask some of these questions because they're that powerful.
Now, if you start 'telling' them they have a problem, they'll resist...
Pressure
Resistance
But ask the right questions in the right order, without using any manipulation tactics, and they'll discover that problem themselves, deeper than they ever have before...
And once they discover it themselves, they own it.
...And when they own it, they feel the 'deficit',
The deficit being the gap between where they are and where they want to be.
Which is why, at the end of these conversations, something happens that most salespeople have never experienced...
The prospect asks YOU to help THEM.
So when they come to this conclusion themselves, that your product or service is the fix, AND they never felt forced or pressured into any of it...
They buy.
Because nobody argues with their own conclusions.
We call it The Deficit Effect.
Questions that get prospects uncovering their own problems, so they feel understood instead of sold to, and close the deal for you
DIGITAL DOWNLOAD NOW AVAILABLE
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We've Been Able To Help Thousands Of Salespeople Transform Their Careers With Nothing More Than A Set Of Questions Anyone Can Ask...
...As you'll see in the testimonials and case studies below...
And because of all this...
...Being on the shop floor with Fortune 500 sales leaders and watching their confidence grow...
...Being able to watch them close deals they would have lost before...
...Being able to hand the same questions to their entire sales teams and watch close rates improve within days...
...And being able to watch it work in every industry...
We've Now Trained Over 10,000 Sales Professionals And Tracked These Questions Across $7.2 Billion In Closed Revenue...
And it wasn't just working inside the Fortune 500...
Once word got out and we started teaching these questions to smaller businesses and everyday salespeople...
The results showed up everywhere...
Insurance agents started closing up to 70% of their deals
Staffing reps cutting their sales cycles in half...
Real estate agents having buyers chase THEM...
Even medical device sales people getting straight to the decision maker...
It was working in EVERY industry, no matter what was being sold or who it was being sold to.
Because when you align with how people actually make decisions instead of fighting against it, selling becomes natural.
...And now you get to do that too with the same set of questions we're about to hand you on this very page...
But don't just take our word for any of this...
Because...
It's One Thing For Us To Tell You These Questions Work, And Another For You To Hear It From The Salespeople Using Them...
So, that's why...
We want to introduce you to a few of them...
Meet Aileen, Who Used These Questions To Secure A Massive $10,000,000 Contract
Aileen sells corporate recruitment and staffing solutions...
One of the most competitive industries there is, where every prospect has ten other agencies calling them the same week, saying the same things...
So instead of pitching harder, she started asking the questions we taught her...
The conversations changed almost immediately, prospects opened up about problems the other agencies never got near, and treated her as the only person who actually understood their business.
The result was the biggest deal of her career, a $10 million contract - and the prospect pretty much drove the deal forward themselves.
And it works just as well selling real estate...
Meet Kristin, Who's Been Selling Real Estate For Over 30 Years...
These questions work no matter what you sell or how long you've been selling it...
...Kristin's an experienced sales professional and she'd never used questions like this...
...So instead of relying on the scripts and follow-up methods that most agents use...
...She started using these questions with her buyers and sellers, and handed them to her sales team to do the same.
What this does is get her prospects telling her the real reason they're hesitating instead of hiding it, so the deals that used to disappear now come back to life and move forward...
She's now closing more deals than she has in three decades.
...And while that's great, let us introduce you to another one of our clients we've helped implement this way of selling into their process...
This Is Annie, Who Sells Patient Engagement Programs To Healthcare Providers...
These questions don't just open deals, they save the ones about to slip away too...
...Annie had been working a deal covering 1,200 providers for six months, when the prospect suddenly announced they'd need to run an RFP...
...Which meant her deal was about to be thrown open to every competitor she had.
So she got them on the phone and used the exact language we gave her to gently walk them through why an RFP wasn't needed.
They turned around on that same call and said "we don't need an RFP, we're going with you."
Six months of work saved, with one conversation.
They're just a small part of A Group Of Over the 10,000+ sales professionals...
...who are using this Deficit Effect selling system to close more deals in less time, without using any pressure or manipulation...
So The Question Isn’t If This Is
Going To Work For You…
It worked for us and it worked for all of these other salespeople...
The real question is:
...What Are They Doing That You're Not?
And the answer is simpler than you think...
They're not better, smarter, or more talented than you...
They just ask better questions.
So after watching The Deficit Effect work in thousands of sales conversations...
After watching it drive more than $7.2 billion in closed deals...
And after proving it works everywhere from B2B staffing companies, to local B2C service businesses...
All the way to full Fortune 500 enterprises...
We realised the only people getting access to these questions were the big companies who could afford us.
...And every day, regular salespeople were out there being fed recycled tactics from the 1980s by gurus who've never used them on a real prospect...
...Good, hardworking people losing deals they should be winning, through no fault of their own.
And knowing what we know, we couldn't sit on this any longer.
So this year we decided to package all 61 questions into one complete playbook that gives you everything you need to transform the way you sell.
That is how The Invisible Influence Playbook was born.
And just so we're clear, this is not another collection of scripts to memorise.
It is a bank of proven questions built on the psychology of how people actually buy...
Simply open the playbook - select your question, and watch as The Deficit Effect does the heavy lifting for you.
And because knowing what to ask is only part of winning the deal...
We've also included 6 free bonuses covering everything throughout the sales process including:
Handling the 27 most common objections...
Reading any buyer's personality...
Following up with prospects who go quiet...
And preparing for your sales calls properly...
All valued at $432.
Yours completely FREE with the playbook...
And today, you can have it all for just $19 - and join all the other sales professionals getting great results from using it.
Sales Training Workshop With One Of Our Fortune 500 Companies
Seriously, imagine asking one question and watching a closed-off prospect suddenly open up and tell you everything...
Then make the case themselves for why it should be you.
Imagine deals that were "thinking about it" calling YOU back to move forward.
Imagine quoting your full price and hearing "okay, when can we start".
There is a science to this.
...And you have the chance to master it before your competitors even know it exists.
And you won't be waiting months to see it work either...
As long as you follow the playbook and ask the questions laid out inside, you'll start to see a significant change in your close rate within your first seven days.
In fact, you can start using The Invisible Influence Playbook on your very next sales call.
All you have to do is grab your copy below for $19 and it gets sent straight to your inbox with instant access.
DIGITAL DOWNLOAD NOW AVAILABLE
GET INSTANT ACCESS TO THE INVISIBLE INFLUENCE PLAYBOOK
AND ALSO GET 6 FREE BONUSES VALUED AT $432
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You may not have heard that name before and that's intentional as I'm usually behind the scenes training Fortune 500 sales teams that most people never get access to...
I'm not trying to be famous.
I'm not an 'influencer' filming content everyday...
...And I certainly don't like to chase attention on the internet.
What I do is teach real salesto professionals who take selling seriously...
I have used these exact questions inside Fortune 500 companies, with entrepreneurs, sales leaders of small businesses of every size that need real results across the board.
And these questions work for anyone who wants to make more sales, earn more money, and do it while being ethical and professional.
Over the years we have trained over 10,000 sales professionals across every major industry.
We have worked with organisations like Ford, Adecco, BMW, and AT&T...
And we've been recognised by Selling Power Magazine as a Top Sales Training Company in 2025, alongside some of the biggest names in the industry...
And the truth is, mastering these principles has given me more than just professional success.
It has allowed my family and I to build a life most people only Dream about.
Life is good.
We have a house on the lake. I take my boy fishing whenever I want...
And my wife and I live a life most people only talk about.
I also get to travel the world teaching this to companies and their teams and do work with people I respect.
And we get to do it on our terms.
Now, I'm not telling you this to show off.
I am telling you because this is what happens when you decide to take sales seriously.
Because when you do, everything changes.
Your life, freedom and impact changes for the better.
...And after watching the same thing happen over and over again with thousands of good salespeople being taught methods that simply don't work...
We could not sit on this any longer.
Teaching The Sales Methodology Our 6 Figure Companies Learn In The Boardrooms
Now you get access to the our entire question playbook for a fraction of the cost...
For a limited time.
So if a selling system like this interests you...
One backed by behavioral science, decades of experience...
And tested across multiple Fortune 500 companies...
AND being used by real salespeople in the field getting amazing results...
...And you would like those same results too...
Then grab The Invisible Influence Playbook right now, alongside all 6 bonuses that are free for a limited time, all for just $19 when you buy today.
This Will Not Be $19 For Long So Grab It While You Still Can
DIGITAL DOWNLOAD NOW AVAILABLE
GET INSTANT ACCESS TO THE INVISIBLE INFLUENCE PLAYBOOK
AND ALSO GET 6 FREE BONUSES VALUED AT $432
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Here's What You'll Learn Inside The Invisible Influence Method
Don't know how to open a sales conversation without sounding like every other rep? Discover the exact questions that get prospects talking about what the organisation truly wants and where the budget really sits - and how to position yourself as the only solution to their problem (before you ever pitch a thing)...
Revealed in Budget-Flow Map questions
How to handle the 27 most common objections in sales with word-for-word responses (tested across thousands of real calls). So when “that’s way too high” or “call me back next month” shows up, you just open the page and read the response...
Inside the Objections Handbook bonus...
Why "just following up" is killing your pipeline(and the questions to ask instead that get stalled prospects responding and moving), so you find out quickly whether a prospect is serious or going to burn another month of 'go-nowhere' check-ins...
Inside The Fence-Sitter Test Questions...
Wesley McCord
Sales Professional
“I'm always learning how to sell better and - this is truly life changing. If every business had this opportunity, I highly, highly recommend it. It would skyrocket their revenue. If I had this at the beginning of my career, I would make hell of a lot more money!”
Why the prospect you're pitching is usually the wrong person entirely and the exact questions to ask that reveal who actually decides, so your deal stops dying at finance, procurement and “I have to run this past the board”...
11 To Choose From In The Decision-Maker Section...
How to settle the price conversation before it ever starts (and get the prospect handing you the roadmap for winning the deal) - Hint: they’ll tell you exactly how to beat the cheaper competitor, if you ask the right question early enough...
Broken down in The Price-Proofing Sequence
"One Of The Top 3 Real Estate Companies In The World Use This Playbook With Their Sales Teams..."
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How to surface every unspoken objection early in your discovery call (instead of hearing them at the end), so by the time you ask for the deal, there’s nothingleft standing between you and the close...
5 of the most powerful questions in the playbook... (Inside Category 5)
The real secret behind getting prospects to open up about what doing nothing is really going to cost them long-term - so by the time you talk price, it looks tiny next to what the problem is already costing...
Inside Category 6 (Cost Of Staying Stuck)
The 9-step follow-up sequence that keeps prospects responding after every call.(Plus the exact messages to send when a prospect does vanish) - most salespeople quit after 3 attempts, this is the same follow up process we (and all of our clients) use word for word...
Inside bonus #3 - Follow Up Templates...
"Used One Of The Follow Up Templates From Bonus #3 Which Ended Up Landing a $4,000,000 Contract..."
How to research any prospect in 10 minutes using a simple 7-point checklist - and how to turn what you find into an opening message that makes them pay attention, setting you apart from every other sales person they've spoken with before you...
Inside Bonus #4 Pre-Call Intel Checklist...
Selling B2C? The exact questioning process that uncovers the real catalyst behind why a buyer came to the table, regardless of what you’re selling, so they talk themselves into moving forward (These questions are so effective that even couples use them to make big decisions together with zero conflict)...
All Covered in Category 7 (B2C)
Leah
Sells Technology To Medical Practices
“Since using this sales methodology, I can hands down say that - I've closed a lot more business. Matter of fact, I closed a big account in Mississippi and these questions helped me peel down the layers to make sure that our programs actually work with his practice. This method taught me how to do that. So I 100% recommend it.”
Why your prospects are NOT all the same - and how to use the 4 personality types that make up every buyer you'll ever talk to (plus the exact words to use with each one) - spot which one you’re in front of and you’ll know exactly what to say and what to avoid...
Word bank in Bonus #2 - DISC Assessment Cards
Watch the questions used in real conversations at our live virtual workshop - (the same training our Fortune 500 clients pay six figures a year to access, so you see exactly how it works before your next call...
Your free Workshop Ticket is included
Why human psychology doesn't change based on what you sell (and why these questions work identically on a $200 product and a $500,000 contract), which means everything in this playbook works in your industry, whatever it is...
Category 1-7 In the Playbook
"Prospect Had Ghosted For Months, Used One Of The Email Templates & They Responded in 24 Hours"
Here's Why It's Only $19.00...
And Also Get 6 Free Bonuses Valued At $432
We teach our clients and companies to give their best stuff away for "almost free". We tell them to tip the scale: offer thousands of dollars of value, and charge less than $20 for it. This is simply us taking our own advice and to get great sales training into the industry.
For the record: this is also one of the easiest ways to close more of your deals. Start offering more value than what you ask for in return.
Tangela
The Atlanta Journal
“This should be mandatory for all salespeople. So simple, yet so effective.”
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AND ALSO GET 6 FREE BONUSES VALUED AT $432
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61 questions. 7 categories. $7.2 billion in closed revenue behind them. All focused on one thing: helping you close more deals more often.
DIGITAL EBOOK
Price $19.00
DIGITAL EBOOK | PRICE: $19.00
OBJECTIONS HANDBOOK
27 Responses Swipe File
Word-for-word responses to 27 common objections, so you know how to respond properly to each one. Just listen for the objection and choose your response from the list.
INSTANT ACCESS | Price $37 | FREE
INSTANT ACCESS
Price $37
FREE
FREE
DISC ASSESSMENT CARDS
Digital PDF Download
These cards teach you the 4 personality types and the exact words to use with each one, so you can adapt how you communicate to build a deeper trust with prospects.
INSTANT ACCESS | Price $37 | FREE
INSTANT ACCESS
Price $27
FREE
FREE
9 STEP FOLLOW UP SEQUENCE
(Fill In The Blank Templates)
Steal our exact follow up process that we use to get high response rates in our own business, the same one we give our Fortune 500 clients.
INSTANT ACCESS | Price $37 | FREE
INSTANT ACCESS
Price $97
FREE
FREE
PRE-CALL INTEL CHECKLIST
(Downloadable Checklist)
This 7-point checklist shows you how to research your prospect before a sales call, so you show up fully prepared knowing exactly what to say.
INSTANT ACCESS
Price $37
FREE
FREE
INSTANT ACCESS | Price $37 | FREE
CLOSERS COMMUNITY
Private Facebook Group
Get around other successful salespeople and business owners on the same path. Inside you'll get help, support and weekly content all included.
INSTANT ACCESS | Price $37 | FREE
INSTANT ACCESS
Price $37
FREE
FREE
1 x WORKSHOP TICKET
Live Online Workshop
Your free seat at our latest live training on exactly what we're doing right now with our Fortune 500 clients, so you can take what's working at the highest level and use it on your very next call.
INSTANT ACCESS
Price $197
FREE
FREE
INSTANT ACCESS | Price $37 | FREE
TOTAL VALUE: $529.00
YOURS TODAY FOR ONLY $19.00
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Page Anderson
Practice Manager of Strategy, PatientPoint
“I've studied psychology and didn't know any of this stuff. Absolutely 10/10 recommend to help with making more sales!”
Frequently Asked Questions
Who is this for?
This is for anyone who sells for a living and wants to close more deals. Sales reps, account executives, business owners, small business owners, consultants, real estate agents, insurance agents, staffing professionals, coaches, freelancers, and anyone whose income depends on turning conversations into clients or customers.
What is The Invisible Influence Playbook?
It is a bank of 61 proven questions that get prospects uncovering their own problems and needs, so they feel understood instead of sold to, and they close the deal for you. We call this The Deficit Effect. These are the same questions we have used to train over 10,000 sales professionals, driving $7.2 billion in closed revenue, and the same material our Fortune 500 clients pay six figures a year to access.
Do you offer more in depth help?
Yes. Nothing was held back while creating the playbook, but for people who want further assistance we do offer opportunities to upgrade your order after purchasing. We also work directly with sales teams and organisations (by application only) if you want us to help you implement everything.
Would this work in my industry?
Yes. Selling is people talking to people, and human behavior doesn't change from industry to industry. The psychology is the same whether you're selling a $50 product or a $500,000 contract. These questions have driven $7.2 billion in closed revenue across insurance, staffing, real estate, medical devices, SaaS, professional services, and dozens more. If your job involves a prospect making a decision, this works.
How is this different than all the other stuff out there?
It works. Most sales training gives you scripts to memorise and pressure tactics that trigger resistance. This gives you questions that remove resistance before it forms, because the prospect reaches the conclusion themselves, and nobody argues with their own conclusions. It is built on behavioral science and proven across $7.2 billion in closed deals, from solo salespeople to Fortune 500 teams.
I want this, what exactly am I getting?
You are getting a copy of The Invisible Influence Playbook, available instantly. Inside are all 61 proven questions organised into 7 categories used during a sales cycle. You are also getting 6 free bonuses: the Objection Handling Handbook with word-for-word responses to the 27 most common objections, the DISC Assessment Cards, our 9 Step Follow Up Sequence with copy and paste templates, the Pre-Call Intel Checklist, access to our private Closers Community, and a free ticket to our next live online workshop.
Is there a guarantee?
Yes, you get a 30 day money back guarantee in case it's not for you. We even let you keep the playbook and all 6 bonuses.
“I've been in the industry 33 years... whatever program you can pay for, I bought it. This is the secret sauce the real estate industry doesn't have. It has completely changed our mindset on the sales approach... The agents that attended this training were mind blown.”
Haley
Director of Practice Strategy, PatientPoint
“This is applicable to pretty much everybody who sells. Helps you dive deeper around different personality types, and you can close the sale a lot faster. This is going to completely change the way that I operate out in the field.”
Eddie
COO
“It's been truly rewarding to collaborate with you over the past couple of years. The strategic coaching sessions and masterminds have undeniably made us all better at sales.”
Here's Why It's Only $19.00...
And Also Get 6 Free Bonuses Valued At $432
We teach our clients and companies to give their best stuff away for "almost free". We tell them to tip the scale: offer thousands of dollars of value, and charge less than $20 for it. This is simply us taking our own advice and to get great sales training into the industry.
For the record: this is also one of the easiest ways to close more of your deals. Start offering more value than what you ask for in return.
Greg Ashmore
Branch Manager
“Response rates are the best I've had in months. More importantly, genuine response rates... Just wanted to say thanks.”
Veronica Tutor
Sales Manager
“Had a visit from a prospect who stayed with me for 2 hours... I ended up working on a contract for him! Thanks for the prep!”
Dave Schroeder
Senior Vice President HSBC
“Our closing average went from 14% to over 72% using these questions. We've sold almost $2B worth of new business - think that speaks for itself.”
Here's Why It's Only $19.00...
And Also Get 6 Free Bonuses Valued At $432
We teach our clients and companies to give their best stuff away for "almost free". We tell them to tip the scale: offer thousands of dollars of value, and charge less than $20 for it. This is simply us taking our own advice and to get great sales training into the industry.
For the record: this is also one of the easiest ways to close more of your deals. Start offering more value than what you ask for in return.
You HAVE To Watch This One...
Tyler Doubled His Sales In One Year...
MORE TESTIMONIALS
Digital Download NOW AVAILABLE
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THE PLAYBOOK
AND ALSO GET 6 FREE BONUSES VALUED AT $432
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Instant Access To Today For Only $19.00
Here's Everything You're Getting Instant Access To Today For Only $19.00
Invisible Influence Playbook
(Digital Interactive Book)
61 questions. 7 categories. Built to get prospects telling you the truth, so the deal closes instead of going quiet after the proposal.
Digital Ebook
Price $19.00
Ask questions that get prospects selling themselves on you
Surface the objection before it ever comes up
Walk into every call with nothing to push and zero pressure
Earn trust fast, even with the most skeptical prospect
Quote your full price and hold it without pushback
Know where every deal stands before you hang up
Included
Objections Handbook
Swipe File
A list of the 27 most common objections and what to say to each one. Just open it, choose the objection and read the response on the page.
Instant Access
Price $37Free
Included
DISC Communication Cards
Digital PDF Download
A reference card for each buyer type giving you the exact words and phrases to use for each of them, and the ones you must avoid.
Instant Access
Price $27Free
Included
9 Step Follow Up Sequence
(Fill In The Blank Templates)
Duplicate our exact follow up process (emails & texts) that we use in our own business to get high response rates and move deals forward without being pushy. This is the same sequence we also give our Fortune 500 clients.
Instant Access
Price $97Free
Included
Pre-Call Intel Gathering
(Downloadable Checklist)
Follow this 7-point checklist that shows you exactly how to research any prospect before a call, plus the questions to open with, so they tell you their buying criteria and objections before you've even started selling.
Instant Access
Price $37Free
Included
Closers Community
Private Facebook Group
Get around other successful salespeople and business owners on the same path. Inside you'll get help, support and weekly content all included.
Instant Access
Price $37Free
Included
Close More Deals Workshop
1 x Live Workshop Ticket
Your free seat at our latest live training on exactly what we're doing right now with our Fortune 500 clients, so you can take what's working at the highest level and use it on your very next call.
Instant Access
Price $37Free
Total Value: $529.00
Yours Today For Only:
Yours Today For Only $19.00
$19.00
Save $510.00 in this limited time offer
(Download & Get Instant Access)
Join The Closers community Today
(Yours for free when you get the The Invisible Influence Playbook)
Closers Community
You don't have to do this alone. Sales can be isolating sometimes. That's why we invite all new playbook owners into our private Facebook group to learn alongside other salespeople and business owners on the same path. Inside you can get help and support from people who understand, and get new weekly content, so you always have someone in your corner and something new to apply.
“If people like you, they'll listen to you, but if they trust you, they'll do business with you..”
- Zig Ziglar
1926 - 2012
EXCELLENT BASED ON 10,000+ PEOPLE TRAINED
What Are Others Saying About Our Playbook?
Dave Schroeder
Senior Vice President
★★★★★
Our closing average went from 14% to over 70% using these questions. We've sold $2B worth of new business - that speaks for itself.
Verified Customer
Kristin
Real Estate Sales
★★★★★
I've been in the industry 33 years. This has completely changed our mindset on the sales approach. These questions just work.
Verified Customer
Kellie Williams
Area Director Sales, Adecco
★★★★★
One of my team was struggling to close her deals. I gave her the playbook and training she said it was exceptional and has 2 quotes lined up. Tony and Brian are making a real impact.
Verified Customer
Tangela Gibson
The Atlanta Journal
★★★★★
This should be mandatory for all salespeople.
Verified Customer
Jessica Edgerton
Chief Legal Officer
★★★★★
Following the rave reviews from our leadership, sales managers, and agents after our Las Vegas Annual Conferences... I'm already hearing that your tactics are making a real difference, and I'm grateful for you and our collaboration.
Verified Customer
Page Anderson
Director Of Strategy
★★★★★
I've studied psychology and didn't know any of this stuff. Absolutely 10/10 recommend to help with making more sales!
Verified Customer
Laurie Perduyn
Branch Manager
★★★★★
Just wanted to let you know that I won this deal. $1.6 million. Not chump change. Thank you so much for the help on all of this.
Verified Customer
Eddie
COO Plexus
★★★★★
It's been truly rewarding to collaborate with you over the past couple of years. The strategic coaching sessions and masterminds have undeniably made us all better at sales. I'm genuinely excited about our future collaborations.
Verified Customer
Amy Glaser
Senior Vice President, Adecco
★★★★★
Just wanted to let you know the team left motivated, inspired and equipped to be better leaders. HUGE THANK YOU for joining my Executive Leadership Conference!
Verified Customer
Limited Time Special - Download The Digital Version For Only $19.00
The Only System You'll Ever Need To Make More Sales & Close More Deals
We've condensed 50 years of experience training over 10,000 sales professionals and everything behind helping our clients close $7.2 billion into one complete selling system so you can skip years of trial and error and start closing more of your deals from your very next sales call.
We've condensed 50 years of experience training over 10,000 sales professionals, and everything behind helping our clients close over $7.2 billion in revenue, into this one playbook so that you can learn from our mistakes, our wins, and benefit from all the time, effort, and money that has gone into the questions that made their way inside.
61 Questions
Can Be Used For Any Industry.
7 Categories
To Know What Each Question Is Used For.
1 Playbook
Just Open It Up & Select Your Question.
Close Up To 70% Of Your Deals
Stop Losing Deals On Price
Remove All Pressure From The Conversation
Get Prospects Selling Themselves On You
Find The Real Decision Maker Fast
Close Up To 70% Of Your Deals
So your income or commission stops depending on luck, mood, or which prospect picked up that day.
Walk Into Every Call Knowing Exactly What To Ask
So you're never winging it, freezing up, or losing control of a conversation again.
Find The Real Decision Maker Fast
So you stop sending proposals to people who can't sign.
Stop Chasing Prospects Who Were Never Going To Buy
Because the money questions reveal who has budget and who's wasting your time.
Stop Losing Deals On Price
So the prospect is sold on value before price ever comes up.
Never Hear "Let Me Think About It" Again
Because every hidden objection gets pulled out and settled while you're still in the room.
Resurrect The Deals That Ghosted You
So the prospects sitting dead in your pipeline come back to the table and sign.
Become The Rep Everyone Refers
Because prospects trust the person who understood them, and they buy again and send others.
Limited Time Special - Download The Digital Version For Only $19.00
Here’s A Glimpse Of The Categories
You’re Going To Discover In The
Invisible Influence Playbook…
Here’s A Glimpse Of The Categories You’re Going To Discover In The Invisible Influence Playbook…
Category 1
The Budget-Flow Map
7 questions that get a prospect to hand you the real, funded agenda, so 'no budget' never comes up (most salespeople go their whole career without asking one).
Category 2
The Decision-Maker X-Ray
11 questions that expose the real decision map behind every deal (the signer, the silent influencer, and the blocker you haven't met yet), so the 'sure thing' doesn't collapse at the final hour.
Category 3
The Price-Proofing Sequence
12 questions that settle the price conversation before it starts (by getting the prospect to say value beats cost in their own words), so when your number arrives, discounting never comes up.
Category 4
The Fence-Sitter Test
6 questions that make a stalled prospect pick a side in one conversation (in or out, today), so you stop babysitting a maybe and get those months back for deals that pay (a fast no is worth nearly as much as a yes).
Category 5
The Objection Extractor
5 questions that pull every hidden objection into the open in the first half of the call (while there's still time to handle it), so closing turns into confirming and nothing ambushes you at the finish line.
Category 6
The Do-Nothing Audit
7 questions that get a prospect to calculate what staying stuck is costing them (in their own numbers, out of their own mouth), so you never need a pressure tactic again.
Category 7
The B2C Questions
13 questions built for selling to individuals and couples (where emotion makes the decision and logic justifies it later), so you find the real catalyst and get both partners aligned in one conversation, and 'we need to think about it' stops eating your calendar.
DIGITAL DOWNLOAD NOW AVAILABLE
GET INSTANT ACCESS TO THE INVISIBLE INFLUENCE PLAYBOOK
AND ALSO GET 6 FREE BONUSES VALUED AT $432
YOUR PRICE: ONLY $19.00
LIST PRICE $97
YOU'RE SAVING $78.00 TODAY
Download The Playbook For Just $19.00!
Delivered instantly. Start reading in the next 2 minutes.
“Having been in sales for quite a few years, this is incredibly impactful. I think we underestimate how much of an impact we can make on our clients lives and it's one of the best trainings I've ever done.”
Chris
VP Of Sales Strategy
“The behavioral science piece puts you two or three steps ahead of the client that you're sitting across from really helps you drive conversations. If you're a good salesperson, you can become a great salesperson.”
Backed By Our Unconditional 30 Day Money Back Guarantee
Excellent Based On Over 10,000+ Salespeople
More Proof & Testimonials
Click Play On A Video Below, Sound On
“This is applicable to pretty much everybody who sells and you can close the sale a lot faster"
Absolutely 10/10 recommend to help with making more sales!”
Tangela Gibson
The Atlanta Journal
★★★★★
This should be mandatory for all salespeople.
Verified Customer
Jessica Edgerton
Chief Legal Officer
★★★★★
Following the rave reviews from our leadership, sales managers, and agents after our Las Vegas Annual Conferences... I'm already hearing that your tactics are making a real difference, and I'm grateful for you and our collaboration.
Verified Customer
Eddie
COO Plexus
★★★★★
It's been truly rewarding to collaborate with you over the past couple of years. The strategic coaching sessions and masterminds have undeniably made us all better at sales. I'm genuinely excited about our future collaborations.
Verified Customer
If I had this at the beginning of my career, I would make hell of a lot more money!”
This is a powerful methodology and helped us close a new deal pretty much right away"
You are getting a copy of The Invisible Influence Playbook, available instantly. Inside are all 61 proven questions organised into 7 categories used during a sales cycle. You are also getting 6 free bonuses: the Objection Handling Handbook with word-for-word responses to the 27 most common objections, the DISC Assessment Cards, our 9 Step Follow Up Sequence with copy and paste templates, the Pre-Call Intel Checklist, access to our private Closers Community, and a free ticket to our next live online workshop.
Do you offer more in depth help?
Yes. Nothing was held back while creating the playbook, but for people who want further assistance we do offer opportunities to upgrade your order after purchasing. We also work directly with sales teams and organisations (by application only) if you want us to help you implement everything.
Who is this for?
This is for anyone who sells for a living and wants to close more deals. Sales reps, account executives, business owners, small business owners, consultants, real estate agents, insurance agents, staffing professionals, coaches, freelancers, and anyone whose income depends on turning conversations into clients or customers.
Do you have success stories?
Yes. This didn't just work for us. We encourage you to watch the videos and read the reviews above from Aileen, Annie, Tyler, Dave Schroeder, Kristin, Kellie Williams, Jessica Edgerton, Laurie Perduyn, Amy, and all the others to get their side of the story. From a $10 million deal to a 14% close rate jumping past 70%, the results speak for themselves. Just go watch or read above.
What is the deficit effect?
The Deficit Effect is the psychological principle that people buy when they feel the gap between where they are and where they want to be. Most salespeople try to close that gap by pitching harder, which triggers resistance because the pressure is coming from you.
The 61 questions in the playbook work the opposite way. Each one gets the prospect describing their own situation, what it's costing them, and what changes when it's fixed, so they feel the deficit themselves and start selling themselves on closing it. You ask, they talk, and the pressure to act builds inside their own head instead of coming from you. That's why these questions have produced up to 70% close rates without any pushiness.
How is this different than all the other stuff out there?
It works. These questions were built and refined over 50+ years of real enterprise selling, and they've helped generate over $7.2 billion in sales for the companies and 10,000+ professionals we've trained.
The other thing our customers love is that this is word-for-word, ready to use. Most sales books and courses give you theory and concepts you still have to figure out how to apply, while the playbook gives you the exact questions to ask, organized into 7 categories by sales situation, so you can pull it up before a call and use it the same day you download it.
Is there a guarantee?
Yes, you get a 30 day money back guarantee in case it's not for you. I even let you keep the book and the bonuses.
The World's Best Money Back Guarantee
And Why You Can't Lose With This
Download Everything, Read It, Use It, If Not 100% Happy, Get A Refund & Keep Everything Free of Charge
Here's How The Money Back Guarantee Works
I know that before I get into anything...
I'd like to know what I'm buying and that it's backed by a solid money-back guarantee.
And I want you to be comfortable with this purchase.
And even though it's only $19.00, you worked for that money and it counts.
Like my Dad used to say, "Test drive the car before you drive it off the lot"...
So here's what I've arranged:
Download the playbook and bonuses, use them, but more importantly use the questions on your next sales call.
And if you're not blown away by what happens in that conversation.
Then just shoot us an email at [email protected] and request a refund within 30 days.
We'll refund you your $19.00 and let you keep The Invisible Influence Playbook and all 6 bonuses free of charge.
How's that for a money back guarantee?
I'd say pretty good!
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